You’ve got your business up and running. Maybe you have a logo, a half-decent website, and a few social media posts that get the job done, but something still feels off.
The visuals don’t quite match, or the brand looks different depending on where your audience sees you. Maybe your Instagram ad sticks to your usual brand colors, but your Facebook ad swaps in completely different shades.
That’s not simply a design issue. It’s a consistency problem that many businesses can easily solve with the help of thoughtful graphic design packages.
What Are Graphic Design Packages?
A graphic design package is essentially a bundle of design assets that helps keep your brand aesthetically consistent across multiple online platforms and printed materials.
You won’t need to hire a designer every time you need a new flyer or Instagram post. These packages group your design assets together, usually around a goal like launching a brand, refreshing your look, or creating content for a campaign.
A typical design package for businesses might include a logo, color palette, social media templates, and brand guidelines so you know how to actually use it all together. Others go bigger with email graphics, business cards, and web assets. You’ll also see branding and design packages that walk you through the whole visual identity process from start to finish.
The point is that it’s bundled. This usually means two things: one, it’s more affordable than ordering everything à la carte, and two, it helps make sure all your stuff looks like it came from the same company (because it did).
Packages like these are especially useful when you’re:
- Launching a new business
- Rebranding after a pivot
- Getting tired of your Canva creations and want something that looks less like a template
So, you don’t need to be a big corporation to benefit from a custom design package. You just need to want your brand to make a solid impression, and maybe save yourself some back-and-forth emails in the process.
Types of Graphic Design Packages
Basic Packages
Not every business needs a full rebrand with dozens of deliverables. Sometimes, you just need some key pieces to make your brand look put-together and professional without going overboard. That’s what a basic graphic design package is for.
Most of these design service packages include:
- A logo (and usually a few versions like stacked, horizontal, or icon-only)
- A brand color palette with 3–5 core colors
- Font pairings or typography guidance
- A simple brand sheet so your team knows how to use it all
This type of package works well for newer businesses that want to launch with a cohesive look, but it’s not just for startups. Established companies also go for basic bundles when:
- They’ve outgrown a DIY logo and need something more polished
- Their current visuals feel disjointed or dated
- They’re going through a pivot and want a simpler, cleaner identity
It’s a solid choice for businesses that want to level up without committing to a full-scale branding overhaul. You might not get things like social templates, print collateral, or an in-depth brand guide, but you will walk away with a visual foundation that actually makes sense. And that alone can go a long way.
Standard Packages
If you’ve already got your basic logos, colors, and fonts down, a standard graphic design package can help by extending your visual identity into more touchpoints, like your marketing materials, office signage, and social feeds. Some businesses start with a basic package and upgrade later; others dive into a more comprehensive set from the beginning. It depends on your needs and how far you want your branding to reach.
Standard bundles often include:
- Business cards (physical or digital)
- Letterhead or invoice templates
- Social media graphics or templates
- Email signature designs
- Profile and banner images for platforms like LinkedIn, Facebook, or YouTube
This kind of package is a great fit for growing businesses, especially those in a phase where they’re trying to get more serious about presentation. Maybe you’re:
- Hiring your first few employees and want to look more established
- Rolling out a marketing campaign and need your social content to feel engagement-worthy
- Pitching clients and realizing a basic Word doc doesn’t reflect the quality of your work
- Opening a physical location and want signage or printed materials that match your brand
This level of design isn't just for medium or large businesses; many small teams invest in it to give themselves a competitive edge. The goal is to make your offer crystal clear because when your brand visuals are clean and consistent, it’s easier for customers to trust what you’re offering.
Premium Packages
Premium graphic design packages focus on both strategy and execution. They’re meant to make sure every visual choice aligns with where your business is headed.
Premium packages often include everything from the standard tier, plus:
- A brand strategy consultation or workshop
- Full brand guidelines (color usage, logo spacing, tone of voice, etc.)
- Website homepage and subpage UI mockups
- Product packaging or label design
- Slide deck or pitch deck templates
- Print collateral like brochures, signage, or mailers
- Custom icons or illustrations
These custom design packages go beyond visuals. They dig into how your brand sounds, how it communicates, and how it’s experienced across different touchpoints. Some agencies even bundle in messaging frameworks or tone-of-voice documentation to help you stay consistent, even in your writing.
Who is this for? Usually:
- Established businesses going through a major rebrand
- Companies expanding into new markets or product lines
- Teams preparing for a launch that needs to feel cohesive from every angle
- Businesses that have grown fast and need to get a grip on brand consistency across departments, regions, or channels
Compared to the basic and standard options, this is a much deeper dive into the way your brand is presented and perceived. Where basic packages give you a foundation and standard ones help you show up with more consistency and confidence, premium packages zero in on owning your space. They’re designed to help you grow with intention, so you’re not redesigning your assets every six months or scrambling to explain what your brand stands for.
This tier requires more time, more collaboration, and a bigger investment, but it also brings the cohesion that can carry your brand for years.
Subscription-Based Graphic Design Packages
Subscription-based graphic design services are built for teams that need reliable creative help on an ongoing basis. These models offer flexibility without sacrificing quality, and they’re especially useful for fast-moving marketing teams.
Subscription packages often include:
- Access to a creative team or dedicated designer each month
- A set number of design hours or requests (or unlimited, depending on the service)
- A wide range of asset types: social graphics, email banners, presentation decks, packaging updates, and more
- A design process that fits into your workflow, often via Slack or project portals
- Predictable monthly pricing with no long-term commitment
These services are ideal when you need high-quality design without the overhead of managing multiple freelancers or building an in-house team.
Who is this for? Usually:
- Businesses that need ongoing creative support across campaigns, content, and channels
- Marketing teams that regularly launch new initiatives and don’t want to start from scratch each time
- Companies that want scalable design systems and dependable output
- Brands that value consistency and speed, but still want access to top-tier quality
Compared to traditional packages, subscription-based design offers ongoing support and adaptability. You’re not locked into one project, so you get the freedom to apply your allocated design time where it’s needed most. Many services, like Teamtown, offer this through an hourly-based model, while others follow an unlimited or flat-rate request model.
Subscription-based design is part of a broader shift toward Creative as a Service (CaaS), where design becomes a long-term growth partner instead of a short-term fix.
Wondering what this looks like in practice? Check out Teamtown’s design packages.
Pricing Models for Graphic Design Packages
Let’s talk about the part no one loves but everyone wants to know: pricing.
As you’d expect, there’s no one-size-fits-all answer when it comes to the cost of graphic design packages, but there are common pricing models you’ll run into.
1. Flat-Rate Packages
Flat-rate pricing is exactly what it sounds like. You pay one upfront price for a set list of deliverables. This model is common for design packages for businesses that want a fixed price, so they know exactly what they’re getting and how much it’ll cost.
Average flat-rate costs in 2025:
- Basic packages (logo, colors, fonts): $500–$1,500
- Standard packages (add social templates, cards, etc.): $1,500–$4,000
- Premium packages (add strategy, web mockups, etc.): $5,000–$15,000+
Pricing varies based on who you’re hiring. A solo designer might charge $2,000 for a comprehensive standard package, while a branding agency might quote $10,000 for the same scope, but with added depth, more revisions, or a team of specialists involved.
Flat-rate is a solid option if you have a clear scope, a specific budget, and you want to avoid being billed for more edits.
2. Hourly Pricing
Some designers and studios still charge by the hour, especially for one-off or ongoing work. You might not see this as often with graphic design bundles, but it can show up when the project scope is fuzzy or likely to change.
Average hourly rates in 2025:
- Freelancers: $15–$150/hour
- Agencies: $100–$300/hour
Hourly pricing gives you flexibility, but it can also lead to open-ended costs. It works best if you’re tackling a very custom or evolving project, or if you already have a working relationship with the designer and trust their process.
3. Subscription-Based Models
This model has gained traction amongst businesses that need frequent design help but don’t want to hire in-house. With a subscription, you pay a monthly fee for ongoing access to a designer or team.
Average monthly pricing:
- Entry-level plans: $500–$2,500/month
- Mid-tier plans: $2,500–$5,000/month
- High-end or agency retainers: $5,000–$10,000+/month
Subscription-based models work well for teams with a steady flow of design needs and shifting priorities. They offer predictability, faster turnaround, and a built-in creative partner that understands your brand over time, making them a smart option for marketing teams that want consistency without the commitment of hiring actual employees.
If you’re not sure which option is best, our team would be happy to talk through what you’re looking for. Just book a call!
What Drives Pricing?
No matter which model you go with, here’s what typically affects the final cost of a custom design package:
- Complexity of the project: A single logo design costs less than a full rebrand with packaging, signage, and UI mockups.
- Designer or agency experience: Seasoned designers or established studios charge more, but often bring deeper strategy, stronger quality control, and a more thoughtful process.
- Turnaround time: Rush jobs almost always cost more. But with a quality designer, expect that the tighter the deadline, the higher the price.
- Revisions and scope: More rounds of edits or open-ended requests can stretch both time and cost, especially under hourly or flexible packages.
- Ownership and licensing: Some designers include full rights in the price; others may charge extra for commercial use or copyright transfers.
Pricing comes down to the scope of the work, how collaborative the process is, and how much strategic thinking is involved. It can be tempting to go with the cheapest option, but good design has long-term value, especially if it helps you avoid rebranding every year or losing customers because your brand looks all over the place.
Choosing the Right Graphic Design Package
You don’t need the most expensive design package; you just need the one that fits. The right graphic design package should reflect where your business is now and where you’re trying to go next.
Some Quick Checklists to Assess Your Needs
Basic Package: You might need this if...
- You don’t have a logo, color palette, or brand fonts yet
- Your brand identity is inconsistent or non-existent
- You’re launching a new business or product from scratch
- You’ve been DIY-ing and are ready for something more professional
- You want to invest in foundational design without overspending
Standard Package: You might need this if...
- You already have brand basics but need more refinement and consistency
- Your marketing materials (social, print, web) feel disconnected
- You’re building a more public-facing presence (hiring, pitching, expanding)
- You need assets like business cards, email signatures, or social templates
- You’re tired of one-off design requests and want a more cohesive system
Premium Package: You might need this if...
- You’re planning a full rebrand or major brand evolution
- You’re entering new markets, launching products, or scaling fast
- Your team struggles with brand consistency across departments or regions
- You need strategy and structure, not just visuals
- You want in-depth brand guidelines, packaging design, or website mockups
Subscription-Based Package: You might need this if...
- You have ongoing design needs across multiple campaigns or channels
- Your internal team is stretched thin or doesn’t have in-house design support
- You want consistent output without managing multiple contractors
- You need flexibility to prioritize different types of design each month
- You’re looking for a long-term partner who understands your brand and adapts with it
These are just some guidelines to give you an idea of which package could work for you, but your design needs should match up with your overall strategy.
Design is Strategy
It’s easy to overlook how much design is about how your business communicates rather than just how it looks. Every color, font, and layout sends a message. So whatever package you choose, make sure it supports your larger brand strategy.
If your goal is to attract high-end clients but your materials look generic, that’s a disconnect. If you’re trying to stand out in a crowded space but your visuals look just like everyone else’s, that’s a missed opportunity.
Don’t just go for the package that sounds the flashiest or looks the most impressive. Focus on what your brand actually needs and whether the package will help you get there.
Picking the Right Package for Your Team
Bottom line is every business is different. Some teams need a handful of assets to get started. Others are navigating a rebrand, launching new campaigns, or trying to unify their marketing under one visual system. That’s why you should choose a package to match your goals, your pace, and the way your team actually works.
Here at Teamtown, we support marketing teams that need reliable, high-quality design through hourly design plans with clear tiers. You’ll know how many hours you’re getting each month, and you can apply them to whatever your team needs, including campaign graphics, brand systems, sales materials, or web assets. Our structure gives you more control over your workflow while still getting access to thoughtful, consistent design work.
If you're rethinking how your team handles creative, explore our design services to see how we can help.
FAQs
What are graphic design packages?
Graphic design packages are bundled sets of design services grouped together to meet a specific need, like launching a brand, updating your marketing materials, or creating consistent visuals across platforms. Instead of hiring a designer for one-off tasks, you get a set of related assets designed to work together, such as logos, color palettes, templates, and more. Packages can range from basic to very comprehensive, depending on your goals.
How much does a graphic design package cost?
Pricing is based on the scope of the package and who you’re hiring. Basic packages can range from $500 to $1,500/month, standard packages from $1,500 to $4,000/month, premium packages from $5,000 to $15,000+/month, and subscription-based packages can range from $500-$10,000+/month. Costs can also be shaped by factors like the designer’s experience, how quickly you need the work done, and whether it includes strategy or just execution.
What are examples of graphics packages?
A basic package might include a logo, brand colors, and font pairings. A standard package could build on that with business cards, social media templates, and branded documents. Premium packages often include brand strategy, website mockups, product packaging, and detailed brand guidelines. Some subscription-based services, like Teamtown, also offer hourly design plans that let you apply your hours to a variety of graphic design needs each month.
