How to Outsource Graphic Design Effectively in 2024

Outsourcing feeling like a fun project that you've been left out of? We get it, but it's easier than you think! In this blog, we discuss how to effectively outsource and how you might be getting it wrong.

Written by
Alex Stewart
Founder @ Teamtown
Published on:
August 8, 2023

Let’s face it, the world of graphic design is constantly evolving, and keeping up with the latest design trends can be a pesky task.

Not to mention the time sink. Design can quickly eat up hours of time from both managers and designers alike.

If it's done right, businesses can enjoy a stress-free world of consistent and reliable design support for their marketing teams.

Done wrong, and businesses can expect to deal with a long-list design bottlenecks that slow down the entire team. A nightmare for any marketer.

But we have the perfect solution... outsourced graphic design!

In this blog post, we’ll explore the ins and outs of outsourcing graphic design effectively in 2024, making your design journey smoother than a well-oiled machine. Buckle up and let’s dive in.

Short Summary

  • Outsource graphic design to maximize cost savings, access specialized skills and complete projects quickly!
  • Find the perfect designer or service with our trusty tips - read reviews & testimonials or use word of mouth.
  • Follow our advice for a successful outsourcing experience: set clear expectations, provide constructive feedback & maintain open communication.
  • Book a free strategy call with us and get started

Benefits of Outsourcing Graphic Design

When you outsource graphics, it's like discovering a treasure trove of benefits - cost savings, access to diverse skills, flexibility, and faster project completion. It’s a golden opportunity for businesses looking to elevate their design game without breaking the bank.

Imagine having an all-star team of graphic designers at your beck and call without the hassle of hiring in-house staff. Great, right? Thanks to the decision to outsource graphic design work, you can do just that. Access a plethora of skills, from graphic design to web design and beyond, ensuring that your projects shine like polished gems.

1. Cost Savings

Outsourcing graphic design is like finding a pot of gold at the end of the rainbow. By avoiding expenses like software, equipment, and salaries for in-house designers, businesses can enjoy significant cost savings. You can have an entire design team at your fingertips, but without the hefty price tag.

With the money saved, you can invest in other areas of your business, giving your competitors a run for their money.

2. Access to Diverse Skills

By outsourcing graphic design, your business gains access to a (tasty) smorgasbord of design skills and expertise, ensuring high-quality and visually appealing designs for you and your brand. Your very own magical toolbox filled with the perfect tool for every design task, from logo design to web design and everything in between.

Working with a singular designer can feel restricting! By working with a team, you're never stuck in one style or specialty.

So, no more relying on a single in-house designer to handle all your design needs; outsourcing allows you to tap into a vast pool of talent, ready to conjure up stunning designs that will captivate your audience.

3. Flexibility

Outsourcing graphic design gives you the ultimate design operations superpower: Flexibility.

Flexibility is the name of the game, allowing businesses to adjust their design needs and take on more projects as needed.

The same is true for the opposite: sometimes businesses need to scale down, and outsourcing makes that a much easier process for everyone involved.

Outsourcing your design to a Creative as a Service provider makes scaling as easy as adding and removing subscriptions on a month-to-month basis.

Say goodbye to rigid in-house design teams and hello to a world of endless flexible design possibilities.

4. Faster Project Completion

Time is of the essence, and outsourcing graphic design can help you complete graphic design projects faster than a speeding bullet.

By tapping into already trained designers and streamlining the design process, you can outsource graphic design effectively and watch your outsourced graphic projects come to life in record time.

It’s like having a team of design superheroes, swooping in to save the day and ensure your projects are completed on time and to your satisfaction. And at the end of the day, you'll get your design back while the topic is still relevant on Twitter. Now that’s what we call a win-win!

How to Choose the Right Outsourced Graphic Design Services

graphic designer relaxing

Choosing the right outsourced graphic design service can kind of feel like embarking on a quest for the Holy Grail of design. Seriously.

It involves deeply assessing your needs, comparing platforms and services, and reading reviews and testimonials to ensure a good fit. Think of it as assembling your very own design dream team, ready to tackle any design challenge that comes their way.

These waters may be treacherous, but we've got you covered! By following our advice, you’ll be well on your way to finding the perfect outsourced graphic design service to bring your vision to life.

1. Assess Your Needs

Before you set sail on your design journey, it’s essential to chart your course by assessing your design needs and goals. Much like your trusty compass, this will guide you towards the right graphic design service, ensuring that you find the perfect fit for your project.

Whether you need logo design, web design, or something in between, having a clear understanding of your requirements will help you navigate the vast ocean of design services, steering you towards success.

2. Compare Platforms and Services

As you embark on your quest for the perfect design service, be prepared to encounter a myriad of platforms and services. Like a skilled cartographer, you’ll need to carefully compare these options, considering factors like pricing, service offerings, and user experience.

By examining the terrain and plotting your course, you’ll be able to find the ideal design partner to help you achieve your goals and bring your vision to life.

That might be all the sailor puns we have left, but you get the point.

3. Read Reviews and Testimonials

In your search for the perfect outsourced design service, don’t forget to consult the wisdom of those who have come before you.

Reading reviews and testimonials from previous clients can provide valuable insight into the quality and reliability of graphic design services. It's a buyers world, and using the vast range of resources you have available to you in order to make a decision will pay big-time.

By heeding the advice of others, you can ensure that you choose a design service worthy of your trust, setting the stage for a successful outsourcing experience.

Working with Freelance Designers

A freelancer designer working on a laptop

Working with freelancers can be like embarking on an exciting adventure, where you’ll encounter talented individuals ready to help bring your design visions to life.

Businesses unlock more revenue and have a wide range of talent to work with from all over the world.

But if it's not done right, working with freelancers can sink both money and time dramatically.

To ensure smooth sailing, you’ll need to find the right designer, establish and maintain clear communication, and effectively manage projects.

By following these tips, you’ll be well on your way to forging successful partnerships with freelancers and achieving your design goals.

Finding Freelance Designers

An image showcasing a professional graphic designer working on a project, representing the benefits of outsource graphic design for businesses.

To find your perfect freelancer, you’ll need to explore the vast landscape of platforms like Upwork, Fiverr, or even turn to the power of word of mouth and personal recommendations. You’ll need to navigate these platforms, examining portfolios, reading reviews, and requesting references to ensure that you’ve found the ideal design partner for your project.

With the right dedicated designer by your side, you’ll be well-equipped to tackle any design challenge that comes your way.

Communication Tips

When working with freelancers, communication is key to ensuring a smooth project workflow and avoiding any pesky misunderstandings. Just like an orchestra, each instrument must be in harmony to create a beautiful symphony.

By providing clear instructions, offering constructive feedback, and keeping the lines of communication open, you can ensure that your design project stays on track and hits all the right notes.

Here's a tip: Create a robust library of processes for your designers to use. Update this library whenever you run into a situation where a designer could have used more instruction.

Managing Projects

To effectively manage projects with freelancers, you’ll need to act as a skilled conductor, managing each element to ensure a smooth outcome. That includes setting deadlines, providing feedback, and maintaining open communication throughout the project with all stakeholders involved.

By keeping a watchful eye on the project and addressing any concerns or issues promptly, you can ensure a smooth project workflow that hits all the right notes.

Partnering with Design Agencies

A design agency team discussing a project

Partnering with design agencies can be a common solution for large to enterprise sized brands with a decent budget to spend.

Offering a range of services, pricing options, and project management support to help you achieve your design goals. By harnessing the power of design agencies, you can elevate your design capabilities and conquer even the most daunting design challenges.

At the same time, design agencies can often be too rigid for today's businesses. Usually working on a per project basis, this can become a complicated solution for brands that are in need of constant design to support their content and marketing efforts.

To ensure a successful partnership, it’s essential to understand the various aspects of working with design agencies, including their service offerings, pricing, and what they're best at.

Keep these areas in mind to ensure a successful partnership:

1. Service Offerings

Design agencies offer a veritable buffet of design services catering to a wide range of design needs. From branding to web design, these design powerhouses have the skills and expertise to help you achieve your design goals.

By partnering with a design agency, you gain access to a diverse team of design professionals, each with their own unique skills and talents, ensuring that your projects are crafted with the utmost care and precision.

That being said, service offerings from design agencies can at times be very rigid. Flexibility often gets lost in the process, so it's important to tread carefully and do your research.

2. Pricing

Pricing for design agencies can vary greatly. To find the perfect design partner that fits your budget, you’ll need to compare costs and weigh the benefits of each agency.

By carefully considering your options, you can find the ideal design agency that offers the right blend of services, expertise, and pricing to help you achieve your design goals.

3. Project Management

Design agencies often provide project management support, taking the bulk of the work off your hands. This ensures a smooth and efficient design process, allowing you to focus on what you do best while your design partner takes care of the rest.

By working closely with your design agency, you can ensure that your projects stay on track and are completed to the highest standard, setting the stage for a successful partnership.

Utilizing Graphic Design as a Service

A customer discussing a project with a graphic designer

Graphic design as a service is like having a personal design genie at your fingertips. By offering a streamlined, subscription-based approach to outsourcing design work, this innovative service model provides businesses with a cost-effective solution for all their design needs.

So, how does it work, and what are the benefits for businesses? Let’s take a closer look:

How it Works

Graphic design as a service typically involves a flat monthly fee for unlimited graphic design services, allowing businesses to access a wide range of design options without the hassle of hiring an in-house designer or navigating the complexities of freelance contracts. This convenient, cost-effective approach is like the all-you-can-eat buffet of design.

With graphic design as a service, you can focus on growing your business while your design partner takes care of the rest.

Still curious on how it works? Check out our explanation here.

Benefits for Businesses

For businesses, utilizing graphic design as a service offers a host of benefits.

These benefits include access to a wide range of design skills, flexibility, and the ability to scale design needs as required.

By leveraging this model, businesses can streamline their design process, save valuable time and resources, and achieve their design goals with ease.

Tips for a Successful Outsourcing Experience

Embarking on a successful outsourcing experience isn't easy! It takes time to get it right, but it's always worth it in the end.

To ensure smooth sailing, you’ll need to follow some trusty tips, including setting clear expectations, providing constructive feedback, and maintaining open communication.

By following these words of advice, you can ensure a successful outsourcing experience that benefits both your business and your design partner:

1. Set Clear Expectations

A project manager working on a laptop

Setting clear expectations with your outsourced design team is the first step in getting outsourcing right. By clearly outlining project goals, deadlines, and desired outcomes, you can create a solid blueprint for success, ensuring that your design partner fully understands your vision and can deliver the results you desire.

Remember, a strong foundation is key to building a successful partnership.

2. Provide Constructive Feedback

Providing constructive feedback throughout the design process is similar to nurturing a delicate plant, ensuring that it grows and flourishes to its fullest potential. By offering timely, specific, and actionable feedback, you'll foster a positive working relationship with your design partner, helping them to better understand your needs and refine their work accordingly.

Don't forget, the key to a successful outsourcing experience is open, honest, and constructive communication. Get that right, and the world is your oyester.

3. Maintain Open Communication

Maintaining open communication with your outsourced design team is the bread and butter of keeping things moving smoothy. By addressing any concerns or issues promptly and ensuring that all parties are kept informed of project progress, you can avoid potential misunderstandings and ensure a seamless project workflow.

Remember, open communication is the key to a successful outsourcing experience. Always inspect what you expect.

Summary

In conclusion, outsourcing graphic design effectively in 2024 is a powerful strategy for businesses looking to elevate their design capabilities, save valuable resources, and achieve their design goals.

By following our tips and advice, you can embark on a successful outsourcing journey, forging partnerships with freelance designers, design agencies, and graphic design as a service providers.

To get started, book a strategy call with Teamtown. We can discuss your current design operations and how it could benefit from outsourcing.

Frequently Asked Questions

In this section, we'll answer commonly asked questions related to outsourcing and design.

Can a graphic designer be outsourced?

Yes, a graphic designer can be outsourced - it's a cost effective solution for businesses of all sizes. The key is to hire the right design services company or freelancer for your specific needs.

Finding the right design services company can be a challenge, but with the right research and due diligence, you can find the perfect fit for your project. They should have a portfolio of work that you can review, and they should be able to provide references from past clients.

What is outsourcing in graphic design?

Outsourcing graphic design is a way for businesses to benefit from external expertise and cost savings. It involves hiring professionals or agencies to handle design tasks which would otherwise be handled in-house.

By outsourcing, businesses can access a wider range of skills and resources than they would have access to in-house. This can help them to create more effective designs and save money in the long run.

Why you should outsource graphic designers?

By outsourcing graphic design, businesses can access specialized skills and the latest technologies without incurring additional costs or expanding their teams. This opens up a range of possibilities for creating more efficient and effective designs with faster turnaround times.

Outsourcing can be a great way to access the skills and technologies needed to create high-quality designs without having to hire additional staff or invest in expensive equipment. It also allows businesses to focus on their core business.

What is the going rate for freelance graphic design?

Freelance graphic design rates generally range from $25 - $150 per hour depending on the designer’s experience and specialty. Well-known designers may charge upwards of $300 an hour.

How can I find the right freelance designer for my project?

Rely on word-of-mouth and personal recommendations, or explore popular platforms like Upwork or Fiverr to find the perfect freelance designer for your project.

You can also view this curated list of the top graphic design services, or get started with your own design team instantly with Teamtown!