Best Branding Package Options for Your Business (2024)

Is there anything more exciting than putting together a branding package when starting your new venture? Probably not! A well-crafted branding package is essential for creating a memorable and unique business identity, but it’s also one of the best parts about starting a business.

A branding package includes a wide variety of elements. When you combine them, you will create a business identity and style that helps you stand out in the marketplace.

When deciding on a branding package for your business, a logo, color palette, and typography is expected. But there’s so much more that can go into your brand design package. 

In this blog, we will explore what a branding package entails and when to consider using one. We will also provide a checklist of essential elements and compare different types of brand design packages and the costs involved. 

If you're interested in discovering the top five branding agencies that offer these services, then stick around!

What is a Branding Package? 

A brand package, otherwise known as a brand identity package or corporate identity package, is a collection of physical or digital resources that define or reinforce your brand's visual and conceptual identity. 

These physical or digital resources can include logos, typography, email templates, color palettes, and graphics for marketing efforts, to name a few. By maximizing these elements, businesses can create a consistent and recognizable brand image that resonates with their target audience.

When Should You Consider a Branding Package?

There are three main reasons why you might want to seek a branding package. If you’re here,  then you are probably in one of the following scenarios: 

  1. Launching a New Business or Startup: If you are starting a new business, a brand design package is vital to how your brand is perceived and used in the future. A brand package at the beginning of your venture will help pave the road forward. 
  2. Starting a Marketing Campaign: Maybe you are thinking about creating a big marketing campaign. It would be smart to invest in a branding package so that your campaign stays consistent across all the platforms or places you would be advertising on. 
  3. Rebranding Your Existing Business: Sometimes, a brand can become stale. A fresh uplift of your brand image can help you stay on market trends and capture new interests. A prominent example of a rebrand is Guinness, which changed its brand image in the 2000’s to modernize its image while maintaining its heritage. 

What Should a Branding Package Include?

A brand package will consist of many different elements. What’s included can be influenced by your personal preference or by what branding agencies choose to include. 

That said, in general, there are a few common elements that should always be present. Here is a list of the more common elements in a brand package: 

Logo

When choosing or searching for a brand design package, one of the most common elements that would be included is a logo. 

Your logo will be the face of your business and can help your brand become instantly recognizable and memorable.  

One tip to look out for is that your branding package should have various logo variations from which you can choose. It should also come in different sizes and versions to accommodate different usage scenarios. These different sizes would ensure that your logo is always represented in the best possible quality. 

Brand Typography 

Communication is incredibly important, and the right typography is a powerful tool for influencing how your target audience perceives and interprets your communication efforts. 

Basically, typography is the design and style of the text that all adds to the overall appearance of your communication efforts. 

The branding package that you choose should highlight font families, styles, sizing, and spacing instructions to give you guidance and help you stay consistent throughout all touch points of your business. 

Color Palette 

Everywhere you look there is color. Learning how to use colors that work together plays a vital role in how customers interact and enjoy your brand. These colors will be used in all areas of your business, such as signage, social media design, marketing materials, packaging, and even stationery. 

The brand package you choose should include and specify primary and secondary colors with their respective color codes. There should also be guidelines provided on how to correctly use these colors. 

Graphics to use in Marketing Efforts

Branding goes beyond a good logo, typography, and color palettes. Imagery and graphics such as iconography, illustrations, social media design, and photography are vital in telling your brand's story.

Consider choosing graphics in your brand package as it will help you get a better understanding of how your business will look and aid you in telling stories in your marketing efforts.  

Brand Style Guide  

A brand style guide is a document that outlines the rules and guidelines for using all the elements in your brand package and will typically include the above elements.

A brand style guide is the glue to all the individual elements to ensure that they are represented and used in the correct manner and places. When choosing a brand package, make sure a brand style guide is created in the branding process. 

Other Branding Deliverables

A brand package is not limited to the above elements and can branch out wider depending on your business needs. You can also opt for a branding package that includes the following: 

  • Stationery 
  • Print Materials 
  • Website Design 
  • Videography 
  • Slide Deck Presentations 
  • Email Templates 
  • Ad Designs 
  • Photography 

The Different Types of Branding Packages Available 

Now that you understand the different types of elements that should be included in your brand package, let’s dive into the different types. There are many branding agencies that have branding package options that cater to different needs. You can expect to find brand packages like the following: 

  1. Basic Branding Packages: A basic branding package would include elements such as logo design, typography, all inside a simple brand style guide (ideal for limited budgets or startups).
  2. Comprehensive Branding Packages: This would include more elements. You will get a logo, typography, color palette, visuals or graphics, and brand messaging. 
  3. Premium Brand Packaging: Premium packaging would include everything mentioned in the comprehensive branding packages but would branch out and include additional elements such as print material, custom illustrations, animations, video content, and a brand strategy consultation. The design aspect can be taken much further, with elements such as brand patterns and image usage being included.
  4. Industry-Specific Branding Packages: Your business might be very industry-specific and need additional branding elements such as specialized packaging and marketing materials. 

Comparing The Different Branding Package Costs 

Understanding the different brand package costs is essential for budgeting purposes. With a big budget, you might be able to include all the elements, but on a smaller budget, you might need to be more specific about what goes into your branding package. 

To give you a better understanding, here is what you can expect to pay for these branding packages:

Traditional Design Agencies

Traditional design agencies are considered the most expensive choice for small businesses. These types of agencies have a large in-house team of designers, strategists, and other specialists. With traditional brand design agencies, you can expect to get good branding services, which include brand strategy, logo design, brand guidelines, and more.

Depending on the agency's reputation and the scope of your project, you can expect to pay anywhere between $20,000 and $150,000. Although these agencies might provide a high level of expertise, the large investment might not be viable for most small businesses.

Freelancers 

Freelancers are individuals who work for themselves and charge a rate either on an hourly basis or a project basis. Freelancers are able to include most of the elements in your branding package.

Freelancers are known to be cheaper than traditional agencies, and you could expect to pay anywhere between $500 and $5000 or more. While the price might seem attractive, there are some risks to consider. These risks could be a lack of comprehensive branding strategies, limited availability, and possibly poor quality work.

Subscription-Based Design Services 

Subscription-based design services have become increasingly popular in recent times. They have access to the same level of professional designers as original design agencies. However, the difference lies in the pricing model. A subscription-based design service can include all the elements in your branding package as well as continued design support leveraging your new brand.

With graphic design as a service, you will pay a flat monthly fee. Depending on the amount you are willing to pay,  you can choose the number of designs or branding elements that you will get per month. Opting for this type of design service, you can expect to pay $2000 to $15,000 per month or more.

This has become a popular design agency model because the pricing model gives you a more accurate figure for budgeting without any unexpected costs, as well as the ability for continued design support under a flat monthly fee.

The Top 5 Branding Package Options in 2024

Teamtown

Teamtown offers a graphic design subscription service, helping companies enhance their market presence through strategic and creative branding efforts. Teamtown provides tailored branding solutions across all industries. This type of subscription-based service offers numerous advantages and provides a comprehensive and integrated approach to branding.

Pricing Structure: Monthly subscription from $1,500 - $5,000 Monthly

  • Every subscription plan comes with everything a comprehensive branding package would include. Billing is on a monthly basis, so you can subscribe for however long it takes to complete your brand or stay subscribed for ongoing design support.
  • Every plan also includes a dedicated creative team, a Project Manager, fast turnaround times, daily updates, and multiple design requests active at once.

Pentagram

Pentagram is known for its high-quality and fresh design ideas. It is a global design consultancy with offices in cities worldwide. Pentagram provides customized packages for each client, from small business branding packages to comprehensive solutions for global corporations.

Pricing Structure: High-End Pricing Backet: $90,000+

  • This encompasses brand strategy, naming, visual identity development, website, and advertising campaigns.
  • Pricing will vary based on the scope and complexity of projects. 

Wolff Olins

Crafting impactful and transformative brands is what Wolff Olins excels in. They have worked with some iconic brands, and their branding packages are custom-designed to help businesses develop a strong and competitive brand identity.

Pricing Structure: Custom Pricing

  • Wolff Olins does not publicly disclose specific pricing on its website. However, generally, for high-profile agencies like this, pricing will vary based on factors like the complexity of the project and the client's specific requirements.
  • For branding projects with an agency like this, you could expect to pay anywhere from $100,000 to millions of dollars, depending on the requirements. 

MetaDesign

MetaDesign is known for its strategic and interactive approach to branding. It emphasizes experience design, visual identity, and brand strategy. MetaDesign has worked with a wide range of clients, from local businesses to global companies.

Pricing Structure: Range from $20,000 - $90,000

  • This would typically include in-depth brand strategy, visual identity design, brand messaging, and naming. You would also get access to a highly skilled and experienced team.
  • Pricing will vary based on a number of factors, and its best to contact to find out more information.

Two Wolves 

Two Wolves offer branding packages that emphasize a personalized approach. They work closely with their clients to ensure that their client's expectations are met and exceeded. By understanding each brand's unique needs, Two Wolves creates customized solutions that can deliver impactful results. 

Pricing Structure: $5,000- $30,000

  • This would include brand strategy, visual identity development, brand messaging, and website design. 
  • This higher end of the price range would be more extensive and cover other custom branding requirements and a bigger range of deliverables. For example , print and digital assets and others.

Conclusion 

Creating a solid and cohesive brand identity is like painting a work of art that grabs the attention of everyone in an art gallery. Your brand is the work of art while the gallery is the market. Investing in a stunning brand that grabs attention is a sureshot way to have visitors stopping to take a look, or remembering you when they go home. 

From logo design and color schemes to comprehensive brand guidelines, a solid branding package encompasses all the elements necessary to create a cohesive and memorable brand identity. When considering a brand design package, it's helpful to understand all the different elements and components that go into creating a brand image to decide what you need.

Understanding branding packaging pricing is also critical for budgeting purposes. The prices can vary depending on the scope of the project and its complexity. The branding package costs are an investment in your brand's future, and we hope that this article has provided some insights into the different options available, which will ultimately help you build a memorable brand.