Motivosity got a full creative team - fast, onbrand, and all in one place.
Before Teamtown, Motivosity’s output couldn’t keep pace with demand. The content team wasproducing blogs and white papers one after another, but getting those assets designed and liveon the website took too long — the queue never seemed to catch up.At the same time, brand cohesion was slipping. Without a single owner enforcing the system,people improvised their own takes on the brand, and the look of what went out started to driftapart
“We definitely had bottlenecks and slow turnaround times. Our content team was cranking out blogs and white papers one after another, and we could never seem to stay caught up. The brand cohesion was starting to get a little out there — people were coming up with different ideas of what they could plug into the brand, and things drifted apart a bit."
Erik had worked with freelancers before. The talent could be great, but the model createdfriction: ramp-up took time on every engagement, and if a freelancer wasn’t available for thenext project, everything slowed down.What stood out about Teamtown was the all-in-one, one-subscription model — a dedicatedteam rather than a roster he had to coordinate, covering every service he was looking for undera single flat rate
“Their onboarding was super simple. I met with Alex and the team they put on us, queued up a bunch of work, and they got moving. The best thing was the brand consistency — they nailed exactly how we looked, the right fonts, colors, and assets, but they also came with creative freedom while staying within the guidelines. The first requests I submitted were perfect"
Onboarding was simple from the start. Erik met with Teamtown’s CEO and the team assigned toMotivosity, queued up his first batch of work, and the team got moving immediately.What stood out most was brand consistency. From the first requests, the team matchedMotivosity’s fonts, colors, and assets exactly — while still bringing creative ideas that pushedthe work without ever stepping outside the guidelines.
“I’ve given our content writers access to the Teamtown account, and they create their own requests — they don’t even have to go through me. I still review everything to keep us on brand, but those saved hours of project management are a huge timesaver. I can have white papers being designed and videos being done at the same time. It’s like having my own glorified team ready to go, and they work really fast. We’ve gotten campaigns out way faster — it’s been a lifesaver.”
This is the change Erik talks about most. He gave his content writers direct access to theTeamtown account, and now they create their own requests without routing everything throughhim. He still reviews work to keep it on-brand, but the scheduling overhead — checkingcalendars, coordinating timelines — disappeared.On top of that, the team works in parallel: white papers being designed while videos areproduced at the same time. It’s the capacity of an in-house team, ready when he needs it, and itmoves fast.
“Our project manager has been on top of it — she pushes me and gets things done, even when I’m crazy busy. The designers are quick and great at brand consistency, and they push the boundaries while staying in the guidelines. And they’ll give me an A and a B option, sometimes a C and a D — so it’s simple to say ‘I love A,’ and we ship it.”
“If a friend or another creative leader asked me whether they should use Teamtown, my answer is absolutely. It’s an extension of my creative team, they get work done so fast, they’re so organized, and they just make it happen. That’s what makes Teamtown great.”
Motivosity is producing more, faster, across design, video, and web — without adding in-househeadcount. The brand holds together, the content team runs design independently, and Erik hashis time back.
Erik Yorgason
