Brand Identity Design Services
What our branding services include
Logo design
Primary logos, secondary marks and lockups, designed to hold up at every size and delivered with the source, final and print-ready files. You own all of it.
Visual identity systems
The system your brand runs on: color, typography, layout rules and graphic elements, built to stay consistent across every channel you show up in.
Brand guidelines
Usage documentation for the identity we design, so your internal teams and outside partners apply the same rules without guessing.
Brand collateral
Business cards, letterheads, one-pagers and the everyday collateral your brand is judged on, designed against the identity rather than improvised per request.
Rebrands and refreshes
From a light refresh to a full rebrand rollout, updated once and carried across your decks, ads, social channels and site designs so nothing ships in the old brand.
Editable brand templates
On-brand templates for decks, one-pagers and social posts that your team can fill in without design support, so routine assets stop consuming request capacity.
Brand development services for your visual identity
Every engagement opens with a Creative Brand Workshop. Before the session, we review your existing brand resources and your brand's current state. The workshop gets us aligned on where the brand is and where you want it to go.
If your identity has gaps, and it usually does, we build a gameplan to close them. If your brand system is solid, we go straight into production. Either way, the work starts from your brand rather than a guess at it.
Brand development doesn't stop at handoff. Your Creative Lead helps set the visual direction, and the same team can continue applying and extending the identity as you ship campaigns, launches and events.
The level of creative involvement scales to what you need from us.
Where brand identity design and brand strategy split
Branding and design services under one subscription
How much do brand identity design services cost?
Essentials
$3,000
Pro
$4,500
Studio
$9,900
$9,450
$10,800
$13,500
$16,600
$19,680
What separates the best branding design services
Cheaper than hiring a brand designer in-house
How are our brand design services different?
You get a team, not a queue. The same Creative Lead and the same 3 to 5 designers handle every request, so your identity is applied by the people who designed it rather than reinterpreted by whoever picks up the ticket.
Behind them sits a broader design organization with Project Managers and quality assurance processes that keep work moving and maintain consistency as volume grows.
One flat monthly fee, month to month on every plan, pause or cancel with 15 days' notice. And you own everything we make for you, from the logo source files to the templates, with no retained rights and no licensing conditions.
Teamtown has been a fantastic partner for us.
Businesses have to be more nimble and flexible than ever, including when they deploy their precious resources. By engaging Teamtown, we've seen really great quality in a timely manner. It really feels like they're an extension of our team.
Teamtown replaced our in-house design team and we couldn't be happier!
The team at teamtown is amazing and since we have been over a customer for a year now, we have never had any complaints with their service. They go above and beyond constantly
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Teamtown = 5 stars!
Teamtown has been my go-to graphic design company for the past 6 months, and they are nothing short of perfect. The team's commitment to delivering high-quality designs has significantly enhanced my projects. I highly recommend Teamtown for anyone seeking top-notch graphic design services.
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I've been using Teamtown for a couple of years now and figured it's about time for a review, they've earned it.
They're kind've like real life AI. You give a brief overview and some examples of what you want done and the next day or so, depending on the size of the project, is a finished design for you to utilize as you wish. Its neat, and affordable.
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Teamtown equals more value with less stress.
I'm consistently impressed with the quality and speed of their work. The design team is extremely talented and responsive, and they always go above and beyond to ensure that I'm satisfied with the final product.
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Brand identity
design services FAQs
What is branding?
A company’s branding is all of the elements that make a brand identifiable and distinguishable from all other brands. Branding is much more than a logo—it is the embodiment of how your brand is experienced through color, design, font, and your story.
What is included in brand identity design services?
At Teamtown: logo design, the visual identity system (color, typography, layout rules and graphic elements), brand guidelines, brand collateral and editable templates, plus the rollout of that identity across your ads, social channels, email, presentations, web design and print.
What is the difference between brand identity and brand strategy?
Strategy is the thinking: positioning, audience and messaging. Identity is how that thinking looks: logo, color, type and the rules that hold them together. Teamtown designs the identity and applies it everywhere. Strategy stays with your team or a strategy partner, and we design against the direction you set.
How do your branding services work?
Teamtown is a Creative as a Service company. You subscribe, choose your monthly hours, and scale up or down as your needs change. Every engagement opens with a Creative Brand Workshop: we review what you already have, get aligned on your brand, then either build a gameplan to close the gaps or go straight into production.
You supply brand guidelines, copy, assets and access where they exist. You get back source files, final files and print-ready files, depending on the request. We do not hold files back.
Can I use Teamtown for just a logo?
Yes. Teamtown can design a standalone logo, but the subscription is built for ongoing design needs. If a logo is genuinely the only asset you need, a project-based branding service may be a better fit. If the logo is the start of a broader identity, rollout and ongoing marketing work, Teamtown is designed for that model.
How much does a brand identity cost?
From an independent designer, a full identity package commonly runs $1,500 to $8,000. Established agencies quote $15,000 to $50,000 or more, and enterprise programs pass $100,000. Teamtown starts at $3,000 a month, with Pro from $4,500 and Studio from $9,900, and the same hours cover everything else you need designed that month, not just the identity.
How long does a brand identity project take?
It depends on the scope and complexity. A logo refresh moves faster than a full identity system with guidelines and a rollout. We will confirm the timeline based on the scope of the project. Revisions are uncapped, with the expected number of rounds estimated upfront so you can plan around them.
Do you write the brand messaging, naming or taglines?
No. Naming, taglines and messaging frameworks are strategy work and sit outside the service. Copy inside designed assets is a Studio plan deliverable; on Essentials and Pro you supply the copy and we design around it. Video captions are written on every plan.
Who owns the brand assets you design?
You do. Full ownership of everything we produce for you, including the logo source files, the identity system and the templates, with no retained rights and no licensing conditions.
Can you refresh our existing brand instead of starting over?
Yes. Refreshes and rebrand rollouts are core identity work. We start from what you have, keep what is working, and carry the updated identity across your assets so nothing ships in the old brand.
What type of customers use our branding services?
Companies with ongoing design needs rather than a one-off project. B2B SaaS marketing teams, fintech, healthtech and developer tools companies, and the marketing agencies that support them. Usually at the point where the brand has outgrown its first identity, or design demand has outgrown one designer. And Teamtown does not stop at branding: the same subscription covers our full graphic design services.
How do I communicate with the design team?
Slack and the design portal, in real time. You can also book standing calls with your Project Manager and Creative Lead, weekly, biweekly or as needed.
