Built Technologies is a fast-growing and innovative real estate cloud platform SaaS company with a marketing team that needs flexibility and scalability to handle fluctuating design demands. The company required a design partner that could deliver high-quality creative assets, adapt quickly to changing needs, and scale design resources as campaigns demanded.
The Problem
Before partnering with Teamtown, Built had challenges in maintaining a consistent flow of creative output. The solutions they previously worked with struggled with flexibility, making it difficult to manage unexpected campaigns or scale efforts when launching new products or initiatives. They needed a solution that could provide high-quality design quickly and seamlessly integrate into their marketing operations in a flexible way.
The Solution
After learning about Creative as a Service through our blog, Teamtown's design subscription model proved to be the perfect fit for Built's needs. The flexibility and scalability of the service allowed Built to efficiently manage their design requirements, regardless of whether they had a predictable project schedule or needed to tackle last-minute campaigns.
Teamtown offered Built a streamlined design request portal, daily project updates, and access to a range of design formats—whether for presentations, animations, videos, or marketing collateral. They also integrated with Built’s native workflows, improving operational efficiency. Communication was seamless, with Teamtown providing constant updates and quick responses through Slack. Anyone from any department has been able to submit and receive design requests through the portal, removing any bottlenecks that would have previously slowed projects down.
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Results
Since partnering with Teamtown, Built has seen tremendous benefits in both output and operational efficiency:
- Increased Creative Output: Built estimates that their creative output has doubled, if not tripled, with the added capacity from Teamtown. This increase has allowed them to maintain a consistent pipeline of marketing content without sacrificing quality.
- Seamless Integration: The integration of Teamtown's design portal into Built’s workflows was praised by Sean Richardson, Built’s Head of Demand Gen, for making the submission and management of design requests a breeze. Teamtown’s responsiveness, even for urgent requests, ensured that nothing was left hanging, and design tasks were always prioritized efficiently.
- Flexibility and Scalability: The ability to scale design services up or down as needed proved invaluable. Built was able to adjust their engagement with Teamtown to match their fluctuating needs, from handling small requests like single images to producing large-scale animations and event branding.
- Event Success: One major highlight was Teamtown’s work on Built’s kick off conference. Teamtown designed visually impactful materials that helped elevate the event's professionalism and audience engagement. The marketing team was able to focus on content delivery while trusting Teamtown to handle the creative execution. The success of this event was a testament to the quality and quick turnaround of Teamtown’s work.
Key Benefits
- Flexibility: The ability to adjust design services to match Built’s variable needs allowed them to save costs and avoid over-committing resources.
- Scalability: As campaigns grew in scope, Teamtown’s ability to handle an increased workload helped Built stay on track with deadlines.
- Quick Turnaround: Teamtown’s design team consistently delivered high-quality assets, sometimes within 24 hours, which was critical for Built’s time-sensitive campaigns.
- Diverse Capabilities: Built was able to tap into Teamtown’s expertise across different media types, from PowerPoint presentations to complex animations and video content, ensuring that all creative assets were aligned with their brand strategy.
Number of projects completed in first year: 247
Cost savings in first year: $275,000
Average design rating: 5/5 Stars
Number of users added: 10
What Built Had To Say
"Teamtown is like an extension of our team. Their flexibility and scalability have allowed us to double our creative output without sacrificing quality. The ability to submit requests through their portal and get daily updates has streamlined our operations. We can focus on our campaigns, knowing that Teamtown will deliver the assets we need, even on short notice." – Sean Richardson, Head of Demand Gen at Built
Ready to Scale Your Design Efforts?
If you're looking for a design partner that can match your pace and help you deliver quality creative work at scale, explore how Teamtown’s subscription service can be the solution for your business. Contact us today!
